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Cookie Policy

Last updated: June 2026

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to the site owners. Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).

In addition to cookies, we may use similar technologies such as web beacons (also called pixels or clear GIFs), local storage, and device fingerprinting to collect and store information about your browsing activity.

2. How We Use Cookies

NovaRift uses cookies and similar technologies for the following purposes:

  • EssentialRequired for the Site to function properly. These cookies enable core functionality such as security, network management, and accessibility. They cannot be disabled through our systems. Disabling them in your browser may cause parts of the Site to not work.
  • AnalyticsHelp us understand how visitors interact with our content — which articles are read most, how users navigate the Site, and where traffic originates. We use this data to improve our editorial coverage and user experience. Services include Google Analytics.
  • PreferencesRemember choices you make, such as display preferences (dark or light mode), language settings, and region. These cookies enhance your experience by personalising the Site.
  • AdvertisingUsed by our advertising partners (including Google AdSense) to deliver relevant advertisements, limit the number of times you see an ad, and measure campaign effectiveness. These cookies track your browsing habits across websites to build a profile of your interests.
  • Social MediaSet by social media platforms (X/Twitter, Facebook, LinkedIn) when you interact with sharing buttons or embedded content. These platforms may use the data collected for their own purposes, including advertising.

3. Third-Party Cookies

Some cookies on the Site are placed by third-party services that appear on our pages. These third parties — including analytics providers, advertising networks, and social media platforms — may set their own cookies and collect data independently. We do not control these cookies or how the third parties use the data they collect. We recommend reviewing the privacy and cookie policies of these services:

4. Managing Cookies

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:

  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, delete existing cookies, or alert you when a cookie is being sent. Check your browser's help section for instructions.
  • Opt-Out Tools: You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance (US), European Interactive Digital Advertising Alliance (EU), or your device's privacy settings.
  • Google Analytics Opt-Out: You can prevent Google Analytics from using your data by installing the Google Analytics Opt-out Browser Add-on.

Please note that disabling certain cookies may affect the functionality and features of the Site. Essential cookies cannot be disabled as the Site will not function without them.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, technology, or legal requirements. When we make material changes, we will post the updated policy on this page and update the "Last updated" date.

6. Contact

For questions about our use of cookies or this Cookie Policy, contact us at privacy@novarift.co or through our contact page.