NOVARIFT
How Yaw Dabo Became the World Cup's Unlikely Star
Image Source: Samuel_Dabo on instagram
July 11, 2026·Culture·9 MIN READ

How Yaw Dabo Became the World Cup's Unlikely Star

He went to America to cheer on the Black Stars. He left as one of the most talked-about personalities at the entire 2026 FIFA World Cup. This is the story of Samuel Yaw Dabo, the Ghanaian actor who turned a mispronunciation into a global catchphrase.

There is a particular kind of fame that nobody plans for, the kind that arrives sideways, through a mispronounced name and a phone handed over a barrier to a former England captain. Samuel Nana Yaw Dabo did not fly to the United States to become famous. He flew there to watch Ghana play football. What happened next became one of the most shared video clips to come out of the 2026 FIFA World Cup, not because of anything that happened on the pitch, but because of everything that happened just off it.

By the time Ghana's tournament ended, Dabo had accumulated more viral moments than most actual players. He had met Jude Bellingham in a corridor at Gillette Stadium and been patted on the head like a child by one of the world's best footballers. He had stood in a crowd outside the same stadium, called out to John Terry until the former Chelsea captain acknowledged him, and then, in a moment that sent TikTok into complete meltdown, shouted the words "John Telly" loudly enough for the entire internet to hear. He had been mobbed by American kids who recognized him from his own TikTok videos. He had been advised by a young girl to practice his English. And then John Terry himself recorded a message beginning with "It's John Telly here," officially confirming that the joke had reached the man at the center of it.

This is not a story about a lucky encounter. It is a story about a man who spent years building something real in the Ghanaian entertainment industry, showed up at the biggest sporting event in the world because he genuinely loves football, and happened to be himself at exactly the right moment.

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Who Is Samuel Yaw Dabo

Samuel Nana Yaw Dabo was born in 1998 in Ghana. He is known professionally simply as Dabo, and in the Kumawood film industry he also goes by the nickname Adwen Kessie, which in Akan means "big brain." Both names suit him. His career has been built less on conventional good fortune and more on a consistent ability to find angles that others miss.

Kumawood is Ghana's Kumasi-based film industry, producing movies primarily in the Twi language, a subset of the broader Akan linguistic family spoken widely across central and southern Ghana. It is a distinct industry from Ghallywood, the country's English-language film tradition, and it has its own stars, its own audiences, and its own creative ecosystem. Kumawood films are popular across Ghana and among Ghanaian diaspora communities, and the industry has produced some of the country's most beloved comedic actors.

Dabo grew up wanting to be part of that world. The path was not straightforward. By his own account, he initially found it difficult to break into the industry because of his small stature. In a business built on presence, he faced the constant assumption that he could not carry a scene, that his physicality made him less credible as a lead. The person who changed that assumption was fellow Kumawood actor Kwaku Manu, who introduced Dabo to the industry and gave him a foothold. Dabo took it from there.

He started performing on screen effectively from childhood, with accounts of his early involvement in film dating back to when he was around six years old. His official debut in the broader Ghanaian film space came in 2006. Over the years that followed, he built up a filmography that now spans over 150 movies, an output that speaks to consistent work and the trust of directors and producers who kept casting him.

The Kumawood Years and the Breakthrough Films

Dabo's career found its commercial footing through two films in particular. Megye Wo Girl and Our Judges are the titles that come up every time his professional story is told, and for good reason. Both showcased his comedic range in ways that extended his reputation beyond the Kumawood core audience and brought him to wider attention across Ghana.

His filmography beyond those two titles is extensive. Amakye and Dede in 2016, John and John in 2017, Asantewaa and Away Bus both in 2019, and Pa 2 Pa are among the productions that trace the arc of a working actor who shows up and delivers rather than waiting for the perfect role. He has shared scenes with some of the most prominent figures in Ghanaian film, including Kwaku Manu, who first brought him in, Akrobeto, and Nana Ama McBrown.

What those years in Kumawood built was not just a filmography. They built a fanbase that stretches across Ghana and into diaspora communities in Europe, North America, and beyond. When Dabo turned up at the 2026 World Cup in the United States, people in the crowds recognized him, not because of anything he had done that week, but because they had been watching him work for the better part of two decades.

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The 2023 Moment That Started Everything

Before the World Cup made him internationally famous, Dabo had already demonstrated an ability to generate viral moments at high-profile football events. In 2023, he was in Madrid for the UEFA Champions League match between Real Madrid and Manchester City, a blockbuster tie that drew global media attention. Marca, one of Spain's biggest sports media outlets, was conducting pitch-side and fan interviews around the stadium, and Dabo ended up in front of their cameras.

The interview became a moment. Dabo, clearly excited, offered his analysis of the match with full confidence, prompting the Marca interviewer to ask how old he was. His answer, that he was 24, stopped the interview in its tracks. The segment traveled widely online, with Ghanaians sharing it across every platform and fans everywhere amused by the gap between Dabo's established-actor energy and the complete surprise of the people interviewing him.

He did not just watch the game either. He later claimed, with the kind of cheerful certainty that is impossible to fully dismiss, that during a visit to Borussia Dortmund's training camp earlier that year he had personally told a young Jude Bellingham that Dortmund was too small for him and that he belonged at Real Madrid. Months later, Bellingham completed his historic move to Madrid for over 100 million euros. Dabo has never let anyone forget this.

The 2026 World Cup and the Bellingham Reunion

Dabo arrived in the United States for the 2026 World Cup as one of Ghana's most visible celebrity supporters, not just a fan in the stands but someone with a track record of showing up at major football events and becoming part of the story. Before Ghana's Group L clash against England at Gillette Stadium in Foxborough, Massachusetts, he visited the Black Stars' training camp, took pictures with defender Baba Rahman, and offered tactical advice to the squad that included suggesting they use Aboniki Balm near Harry Kane to slow him down. Whether the team took this suggestion seriously is not on record.

Ghana's 0-0 draw against England on June 23, 2026, was genuinely impressive as a footballing result. The Black Stars absorbed 30 shots from a heavily favored England side without conceding, the most shots faced without conceding by any team at the tournament. Bellingham, named Player of the Match despite England's frustration, immediately acknowledged Ghana's quality after the final whistle.

What happened inside the corridors of Gillette Stadium after the match became the other story from the game. Dabo intercepted Bellingham in the post-match area and the two shared a warm, genuinely enthusiastic exchange. "Thank you, Jude. You have done well. You have made me happy," Dabo told the England midfielder on camera. What made the moment land on social media was Bellingham's instinct during the exchange: the Real Madrid star bent down slightly to Dabo's level and gently touched his face and head with the affection you might show a young child, apparently unaware that he was interacting with an established Ghanaian actor who is older than him. Bellingham is 22. Dabo is in his late 20s.

The video moved fast. The reaction was warm rather than mocking. People found the whole thing genuinely funny and sweet, a moment of cross-cultural warmth produced by the unique energy that only the World Cup can generate. A live TV commentator covering the match had earlier spotted Dabo in the crowd holding a World Cup trophy replica and described him on air as an "adorable kid" and "little man," adding another layer to the running joke before it had even properly started.

John Telly and the Moment That Went Everywhere

If the Bellingham clip was the warm-up, what happened with John Terry was the main event.

John Terry, the former Chelsea and England captain, was present at Gillette Stadium after the match in a punditry and celebrity capacity. Dabo spotted him in the area outside the pitch, separated from the stands, and did what Dabo does: he called out to him. Repeatedly. Loudly. With a confidence that does not pause to consider whether it is a good idea.

He also mispronounced the name. "John Telly!" rang out across the stand, not once but several times, as Dabo tried to get the former England captain's attention. Terry looked up, made eye contact, and Dabo immediately handed his phone down to him over the barrier, requesting a video message. Terry, visibly amused by the whole situation, took the phone and recorded a clip, turning the camera on himself for a selfie-style moment that captured both of them. Dabo, in the background, was absolutely delighted.

"Me and John Telly. Ghana. Do video for me." That is, roughly, the energy of the exchange. It worked completely.

The clip spread across TikTok, X, and Instagram within hours. The hashtag John Telly accumulated 3.4 million posts on TikTok. A music producer released a track called John Telly within days of the original video going up. John Terry himself saw the clip and responded, posting a video message that opened with "It's John Telly here, I'm only joking, it's John Terry guys," before going on to wish Dabo and his soccer academy well and expressing genuine hope of visiting Ghana and meeting the young players at the academy in person.

The formal phrasing of Terry's message, beginning with the mispronounced version of his own name with the timing and delivery of someone who has thought carefully about how to play along correctly, turned the whole thing from a funny clip into a proper exchange. Two people from completely different worlds, briefly connected at the World Cup, both choosing to lean into the moment rather than away from it.

What Happened After the Videos

Fame at this scale, even when it arrives through warmth and laughter, comes with a specific kind of follow-on attention. Dabo found himself being approached by American kids in the streets who recognized him from the John Telly TikTok and teased him with the catchphrase. A young American girl met him in the presence of her mother and gave him friendly advice to practice his English, a suggestion he received with the same good-natured openness that characterized every other moment of his World Cup run.

His Instagram page, where he has been documenting the entire World Cup journey, saw a significant surge in followers as the clips spread internationally. Audiences in West Africa already knew him. Suddenly audiences across North America, Europe, and beyond were looking him up, finding the Bellingham clip from 2023 in Madrid, finding the Kumawood movies, finding the soccer academy.

The Dabo Soccer Academy is not a new project. Dabo has been running football structures with youth teams at the U-10, U-14, and U-17 levels for years, an extension of his genuine passion for the game and his belief in youth development. John Terry's public endorsement of the academy, his offer to visit and his message of support, instantly became one of the most valuable pieces of promotion the academy could have received. The video Dabo posted calling for young players to attend a justification programme for a chance to earn a place at the academy went viral immediately after Terry's message.

Why This Moment Resonated Beyond Ghana

It would be easy to reduce the John Telly story to a funny mispronunciation and move on. But something about Dabo's World Cup run captured a much wider audience than a language slip alone can explain.

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Part of it is the genuine warmth of every interaction. Dabo is clearly not performing enthusiasm for a camera. He has been like this at football events for years, the 2023 Madrid trip, the Dortmund visit, the Black Stars camp visits before the England match. The World Cup simply gave a global audience a window into something that Ghanaian fans had known about for a long time.

Part of it is also what he represents in a sports context that can feel very managed and carefully controlled. The barriers between fans and players at a World Cup are real and numerous. Dabo dissolved them through sheer personality, getting Bellingham to touch his face and getting John Terry to record a video and begin it with his own mispronounced name. That kind of access is not something money can buy. It comes from an energy that people recognize and respond to even when they cannot quite explain why.

The larger story is also one that connects back to Ghana's growing cultural footprint in the spaces where sport and entertainment intersect. Dabo's viral run happened against the backdrop of Ghana's best World Cup group stage performance in years, the Black Stars holding England to a draw and going into their final group match with a genuine chance of advancing. The football gave people a reason to look at Ghana. Dabo gave them something to smile about when they did.

He went to America to watch his country play football. He came back a global catchphrase, an unlikely soccer academy endorsee from a Chelsea legend, and the first person many international audiences will now think of when someone mentions Ghana and the 2026 World Cup in the same sentence.

Frequently Asked Questions

Who is Samuel Yaw Dabo?

Samuel Nana Yaw Dabo, known professionally as Dabo or Adwen Kessie, is a Ghanaian actor and comedian from the Kumawood film industry. Born in 1998, he has featured in over 150 Ghanaian films and is one of the most recognizable faces in Kumasi-based cinema. He is also the founder of the Dabo Soccer Academy, which runs youth football teams at the U-10, U-14, and U-17 levels.

Who introduced Yaw Dabo to acting?

Fellow Kumawood actor Kwaku Manu introduced Dabo to the Ghanaian film industry. Dabo has spoken openly about the difficulty he faced trying to break in on his own due to his small stature, and credits Manu with giving him the entry point he needed to prove himself.

What does "John Telly" mean and where did it come from?

John Telly is not a real name. It is a mispronunciation of John Terry, the former Chelsea and England captain, by Yaw Dabo during their viral encounter at the 2026 FIFA World Cup. Dabo repeatedly called out "John Telly" while trying to get Terry's attention in the stands after Ghana's draw with England. The slip became a global catchphrase, generating 3.4 million posts on TikTok alone, and Terry himself later embraced it by opening a video message to Dabo with "It's John Telly here."

Has Yaw Dabo met Jude Bellingham before the World Cup?

Yes. Dabo first met Bellingham during a visit to Borussia Dortmund's training camp in 2023, before the midfielder's move to Real Madrid. Dabo has since claimed he personally advised Bellingham to leave Dortmund for a bigger club, and points to his eventual transfer to Real Madrid as confirmation. The two reunited at Gillette Stadium in Foxborough after Ghana's 0-0 draw with England on June 23, 2026.

What is the Dabo Soccer Academy?

The Dabo Soccer Academy is a youth football development program founded by Samuel Yaw Dabo in Ghana. It runs structured teams across three age groups, U-10, U-14, and U-17, with the aim of identifying and nurturing young Ghanaian football talent. The academy gained significant international attention when John Terry publicly endorsed it following their viral World Cup encounter, recording a video wishing the players well and expressing hope of visiting Ghana to meet the squad in person.

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